Your Beginner’s Guide for First Rolex Watch Purchase

by Andy Jones on Jan 25, 2024

Your Beginner’s Guide for First Rolex Watch Purchase

If you're new to the world of Rolex and feeling unsure about which model to choose, you're not alone. Deciding on the right Rolex for you can be a common dilemma, as it depends on various factors. Explore our guide for helpful insights and find the perfect Rolex that matches your style and preferences. Start your Rolex journey today!

  • How much money are you willing to spend?
  • Do you want a brand new Rolex or pre-owned model?
  • Are you looking for simple quality, or something more flashy?
  • Do you prefer durable stainless steel or prefer higher value gold or platinum?
  • What functions do you require or value the most?

Explore the ultimate guide to finding your perfect Rolex. Uncover valuable tips and insights to navigate the path towards the best Rolex watch for you.

Why Do You Want to Buy a Rolex Watch?

Rolex Cellini

Before purchasing a Rolex watch, it's important to reflect on your motivation. Are you seeking to showcase your timepiece and share its story, or are you drawn to the brand's renowned craftsmanship? Additionally, consider the significance of owning a recognizable Rolex watch.

For example, The Rolex Cellini has a distinct look that sets it apart from other Rolex watches, making it less recognizable to casual observers. On the other hand, the Rolex Datejust is a timeless classic that is instantly recognizable as a Rolex.

When choosing a watch, consider the statement you want to make. Oyster Perpetual and stainless steel Datejust watches with a smooth bezel offer a subtle and understated look, while a fluted bezel can create a more eye-catching appearance. Two-tone gold and steel models add a touch of flashiness, with some arguing that rose gold is a more subtly glamorous choice compared to yellow gold.

When it comes to recognition, it's worth noting that many casual observers tend to recognize popular Rolex sports watches like the Submariner, GMT-Master II, or Daytona. These models have a larger size and are easily visible, even without extravagant materials. However, a fully gold sports Rolex, especially when adorned with diamonds, is sure to attract the most attention.

Dress or Sports Rolex for Businessmen & Bankers?

When it comes to pairing a Rolex with a suit, you'll find that almost any model, including sports watches, can create a stylish look. This means you don't necessarily need a specific dress watch for business occasions. On the other hand, Rolex dress watches also excel in casual sports settings, offering versatility and elegance.

If you're looking for a Rolex to showcase your style, the most sought-after sports models immediately come to mind. However, don't overlook the appeal of a yellow gold and steel Datejust 41 with a fluted bezel. For a more subtle aesthetic, consider the Oyster Perpetual or the Datejust 41 with a smooth bezel. On the other hand, if you prefer a minimalist design, the Explorer I is a top-notch sports model that strikes the perfect balance between quality and understated elegance. Discover the perfect Rolex that suits your taste and elevates your style. Explore our collection now!

Your Budget & the Cheapest Rolex Models

Expert advice for beginners diving into the Rolex watch realm, brought to you by ElegantSwiss.

The price of a Rolex watch is typically determined by the complexity of its functions. Among the Rolex collection, the Oyster Perpetual is known for its simplicity and is considered one of the more affordable options. On the other hand, Datejust models not only display the time but also feature a date function, making them pricier. The Day-Date models go even further by showcasing both the date and day of the week, making them considerably more expensive.

Certainly, the choice of materials plays a significant role. Stainless steel models are typically more affordable compared to gold models. When considering your options, keep in mind the cost factor and the overall value it brings.

Rolex Oyster Perpetual

The Size of Your Rolex

When purchasing a model, it's crucial to take size into consideration. Typically, smaller models tend to be more affordable compared to their larger counterparts. By keeping this in mind, you can make an informed decision that aligns with your budget and requirements. So, take your time to evaluate the size options available and choose wisely!

Currently, the prevailing fashion trend is "the bigger, the better". Rolex, as a brand, is embracing this trend by introducing larger timepieces. While bigger models may generally hold more value, it's important to consider what suits you best. If you have a strong build, a small watch might appear out of place. On the other hand, if you have slim wrists, a large watch may seem oversized. Find the perfect fit to match your style and embrace the latest fashion trends with Rolex.

Most Popular Sports Watches

Most Popular Sports Rolex Watches

If you're new to the world of Rolex watches, you may be amazed to discover that popular sports models often have a waiting list. This is because Rolex intentionally limits the supply of these models, creating a sense of exclusivity and prestige.

If you're not willing to wait for two years to get your first Rolex, there are alternative options available. You can choose to purchase from a reputable online shop like, which offers grey market Rolex watches. Alternatively, you can explore older or used models to find the perfect timepiece for you. Don't compromise on quality or your desire to own a Rolex - explore these options today!

Rolex Submariner

The Rolex Submariner diver's watch, famously featured in James Bond movies, is a highly sought-after timepiece. Its distinctive 60-minute unidirectional bezel sets it apart. The Submariner no date models offer affordability compared to the more prevalent Submariner Date watches. The elusive green 'Hulk' models are particularly rare. However, even a classic black Submariner Date can be a challenge to obtain from an Authorized Dealer. For those seeking a larger watch, the Deepsea or the Sea-Dweller may be ideal choices.

The Rolex GMT-Master II models are renowned pilot's watches, distinguished by their 24-hour bezels. Among the most iconic variants are the black/blue 'Batman' and blue/red 'Pepsi' models. On the other hand, the Rolex Daytona is specifically crafted for racers, identifiable by the inclusion of two buttons alongside the Rolex crown.

Rolex GMT-Master II

Swimming & Water Resistance

Many believe that to wear a Rolex while swimming, you must choose models like Submariner, Deepsea, or Sea-Dweller. However, it's important to note that all Rolex watches are water resistant enough for swimming or showering.

Rolex revolutionized the watch industry with the introduction of the Oyster case in 1926. Today, the Oyster case remains a hallmark of Rolex watches, offering exceptional water resistance. While the Cellini collection is not fully water resistant, most Rolex models can withstand water pressure up to 50 meters. Whether you're a casual swimmer or have more specific aquatic needs, Rolex has a timepiece to suit your style and requirements.

Most Popular Dress Watches

The Rolex Datejust collection is the largest and most diverse dress watch collection available. Among men, the Datejust 41 stands out as the top choice. It caters to various price ranges, offering entry-level stainless steel models with sleek bezels, as well as two-tone gold/steel models featuring diamond bezels.

Oyster Perpetual dress watches, available only in steel, offer a more affordable option as they do not display the date. On the other hand, the Day-Date President collection shows both the date and the day of the week. Crafted from precious metals, these models are highly sought after but come at a higher price point.

Watch Materials

Rolex Watch Materials

Stainless steel typically offers a more budget-friendly option compared to precious metals. As a result, Rolex watches with a mix of gold and steel or those made entirely of gold tend to have higher price tags than their plain steel counterparts. However, keep in mind that exceptions exist, such as timepieces featuring Oysterflex bracelets. These price variations can often be attributed to factors like novelty or supply levels.

Furthermore. If you're looking for a diamond-studded Rolex, consider opting for a custom diamond dial or an aftermarket diamond bezel instead of purchasing an official Rolex diamond watch. Not only is it more affordable, but it also gives you the option to personalize your timepiece.

Buying from Authorized Dealer vs Grey Market Online?

Rolex has a limited number of Official Retailers, who are not allowed to sell online. However, one issue with Authorized Dealers is the potential unavailability of your desired model. Unless you come across a sizable Rolex store, the selection might be limited.

Small Rolex boutiques have few if any popular sports models, whereas grey market online shops such as Jaztime offer discounts on authentic watches and the option to skip waiting lists for the right price. You should only buy from reputable stores such as ElegantSwiss; however, buying directly from Rolex is usually cheaper and safer than platforms such as eBay.

Buy New vs. Used Rolex?

Explore the fascinating world of Rolex watches for beginners.

Grey market dealers specialize in buying and selling pre-owned or used Rolex watches. Unlike official Rolex Dealers, they are willing to purchase these watches. However, official dealers only offer brand new timepieces. It's important to note that used or older watches are generally more affordable. Whether you can distinguish between a new or used watch depends on factors such as the specific model and its condition.

When it comes to distinguishing between a used stainless steel Rolex and a brand new one, a professional polish can often make it challenging for most people. However, due to the softer nature of gold compared to steel, signs of wear and tear are harder to conceal. As a result, pre-owned gold and two-tone Rolex models are typically priced at a 20 to 40 percent discount compared to their brand new counterparts.

Best Rolex for Resale Value / Investment

Decoding the process of choosing your first Rolex watch, courtesy of ElegantSwiss.

Purchasing a mechanical device for everyday use with the intention of reselling it at a favorable price can be a misguided venture. However, many first-time buyers are concerned about the resale value of their initial Rolex purchase, particularly if they are uncertain about their affordability. Explore this article for insights into the resale value of your Rolex and factors to consider before making your purchase.

Purchasing a mechanical device, such as a high-quality timepiece, for daily use with the intention of reselling it at a favorable price can be a misguided endeavor. However, first-time buyers who are considering investing in a Rolex often express concern about the resale value of their initial purchase. This concern is especially prevalent if they have doubts about the affordability of such a renowned brand. Therefore, it becomes crucial for potential buyers to thoroughly research and understand the market trends, brand reputation, and factors that contribute to the resale value of luxury timepieces. By being well-informed, buyers can make confident decisions and potentially maximize the value of their investment in the long run.

When it comes to resale value, it is generally recommended to choose stainless steel models. The reason behind this is that precious metal models have a lower frequency of sale and purchase, resulting in faster depreciation of their value. Opting for stainless steel models can help maximize your investment in terms of long-term value retention.

Resell & Trade-In Later

No matter which watch you choose, you don't have to keep your first Rolex forever. So, don't stress too much about the decision. At, we offer cash for used Rolex watches and also provide a trade-in option to upgrade to your desired Rolex 2.0. Explore our website for more information and make the most of your Rolex experience.

Alternative Brands

If you desire a top-tier luxury watch but find yourself unable to splurge on a Rolex or prefer a more budget-friendly option, fret not, for there are indeed alternatives available. As you may be aware, James Bond has now switched to sporting Omega timepieces instead of Rolex. Consider acquiring an Omega sports watch, which offers similar functionality to a Rolex, yet at a more affordable price point, approximately half of its cost.

If you desire to stay loyal to Rolex, we have a wide selection of popular watches available. However, we suggest exploring Cartier, IWC, or Panerai as alternative options. These esteemed brands offer exquisite timepieces at a more accessible price point, while still upholding the same level of quality. Take a look at these options to discover stylish watches that are more budget-friendly.

Final Thoughts

We are highly confident that this comprehensive and insightful article has provided you with invaluable guidance and assistance in your quest to select the perfect first Rolex. Our curated collection showcases an extensive range of exquisite timepieces, meticulously chosen to cater to your unique preferences and style. With our expert advice and recommendations, you can make an educated and informed decision that aligns perfectly with your individual taste and requirements. For more detailed information, please don't hesitate to get in touch with us today! Contact us now for further details and to see how we can assist you.