At Watches and Wonders 2025, Rolex once again took center stage, showcasing an innovative and luxurious collection of new timepieces. The most significant announcement was the launch of the Land-Dweller Collection, a daring addition that combines style and tough durability, making it ideal for collectors and explorers.
This groundbreaking offering also unveiled refined versions of Rolex's classic models, such as the GMT-Master II, Daytona, Datejust, Oyster Perpetual, and Sky-Dweller.
Let’s look at these new Rolex releases and see how they’re reshaping the future of luxury watchmaking.
The Land-Dweller: Rolex’s Latest Innovation
The Rolex Land-Dweller will mark a new era of luxury, ready for adventure. This versatile line, available in two sizes—40mm for a bold presence and 36mm for a sleek, discreet fit—is made for people who want both resilience and refinement.
The most remarkable aspect of the Land-Dweller, which comes in platinum, 18kt emerald, and oyster steel, is its honeycomb-patterned dial, which gives Rolex's renowned accuracy depth and texture.
This watch comes with a chic Flat Jubilee band and is designed to withstand harsh environments and elegant settings.
Key Features of the Rolex Land-Dweller
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Available in 40mm and 36mm case sizes for a tailored fit.
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Crafted from Oystersteel, Everose Gold, and Platinum to suit diverse styles.
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It features a honeycomb pattern dial in white or ice blue for a striking aesthetic.
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Flat Jubilee bracelet ensures comfort with a refined touch.
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Options include diamond-set details for added luxury.
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Water-resistant up to 100 meters, making it ideal for both formal and outdoor settings.
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Prices start at $13,900 for Oystersteel models, with Platinum and diamond-enhanced versions reaching $116,900.
Rolex GMT-Master II
The GMT-Master II's ability to manage several time zones makes it a top pick for international travelers. For 2025, Rolex is introducing striking new color options and high-end materials, such as 18kt Yellow, White, and Everose Gold, to ensure longevity and elegance.
Among other fashionable combinations, this watch's iconic dual-time feature and adored "Root Beer" bezel make it an essential item for everyone who combines work and play.
Key Features of the 2025 GMT-Master II
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Effortlessly tracks two time zones for seamless travel.
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Available in 18kt Yellow, White, and Everose Gold for a luxurious touch.
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Features premium ceramic bezels in Tiger Iron, Black, Green, Midnight Blue, and Meteorite.
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Offered with both Oyster and Jubilee bracelets for personalized style.
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Prices start at $43,300 for Yellow Gold, while White Gold and Everose variations range from $45,200 to $49,400.
Rolex 1908
The Rolex 1908 line symbolizes classic elegance, with a touch of modern precision and heritage. Its 18kt yellow gold construction skillfully combines cutting-edge movement technology with traditional styling.
This elegant clock's dials are either black or bright white. It is compatible with a variety of styles and is paired with an alligator leather strap or a Settimo bracelet.
Key Features of the Rolex 1908
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Made from 18kt Yellow Gold for a timeless aesthetic.
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Offered with black or white dials for a refined look.
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Choice of Settimo bracelet or alligator leather strap for added versatility.
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Prices range from $24,500 (leather strap) to $35,000 (Settimo bracelet).
Datejust 31:
The Rolex Datejust 31 is still a great option for anyone who wants a more compact but no less opulent watch. This sophisticated watch features mother-of-pearl dials, diamond-set bezels, and a trademark President bracelet. It is available in 18kt yellow and white gold.
Key Features of the Datejust 31
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Ideal for smaller wrists, offering elegance and comfort.
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Available in 18kt Yellow and White Gold.
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Dial options include mother-of-pearl, silver, black, and red ombré.
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Choice of diamond-set or classic fluted bezels.
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Prices range from $33,400 to $51,800.
Rolex Daytona: The Ultimate Chronograph
The Rolex Daytona, with its tachymetric scale bezel for precise speed readings, is still the industry leader in precision timekeeping. Available in 18kt Yellow Gold, Everose Gold, and White Gold, this model is intended for both collectors and racing enthusiasts.
With a Cerachrom bezel for scratch resistance and the option of an Oyster or Oysterflex bracelet, the Daytona balances style with durability.
Key Features of the 2025 Daytona
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Available in 18kt Everose Gold, Yellow Gold, and White Gold.
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Features a tachymetric scale bezel for precision timing.
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Scratch-resistant Cerachrom bezel on select models.
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Offered with either Oyster or Oysterflex bracelets.
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Prices range from $36,400 to $50,500.
Oyster Perpetual
One of Rolex's most adaptable collections is still the Oyster Perpetual. This watch, renowned for its dependable automatic movement and understated elegance, comes in four different sizes to satisfy a range of tastes: 31mm, 34mm, 36mm, and 41mm.
Key Features of the 2025 Oyster Perpetual
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Available in a variety of case sizes to suit all wrist sizes.
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Crafted from Oystersteel for strength and polish.
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Offers a wide range of dial colors for a personalized touch.
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Delivers accurate timekeeping with Rolex’s renowned movement technology.
Sky-Dweller
The Rolex Sky-Dweller is the ideal fusion of luxury and functionality, made for jet-setters. With its dual-time zone display and yearly calendar, this model makes timekeeping easier for regular travelers.
The striking 42mm Sky-Dweller case, available in platinum and 18kt yellow gold, guarantees a powerful presence on the wrist while preserving understated elegance.
Key Features of the 2025 Sky-Dweller
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Tracks two time zones simultaneously.
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The annual calendar adjusts automatically for different months.
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Available in 18kt Yellow Gold and Platinum.
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Designed for bold yet sophisticated wear.
Explore The Future of Rolex in 2025 with ElegantSwiss
With innovative designs and unparalleled craftsmanship, Rolex continues to dominate the luxury watch industry. It introduced the Land-Dweller and made striking improvements to the GMT-Master II, Daytona, and other classics.
ElegantSwiss gives you access to the newest and most sought-after Rolex 2025 models, regardless of whether you're an experienced collector or buying your first Rolex.
Own a piece of watch history and find your next investment with ElegantSwiss.
